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NYT: Is Facebook Using You

I'm sorta the shy type, preferring a simple uncomplicated life; not having to impress strangers with details about my existence in the desperate hope that they'll cyber-befriend me.

The fact is, I'd rather read about the lives of great men and women instead of the fiction people post on the internet. There are extroverts among us who will do anything for notoriety, desperately seeking fame (and perhaps fortune) on the internet to compensate for their low self-esteem. Many willingly handing over the essence of their miserable lives to a corporation in return for... for what really? You do realize that there is a drawback to all of that?

Is Facebook using you, an interesting read from Prof. Lori Andrew in the NYT Sunday Review:

Stereotyping is alive and well in data aggregation. Your application for credit could be declined not on the basis of your own finances or credit history, but on the basis of aggregate data — what other people whose likes and dislikes are similar to yours have done. 

If guitar players or divorcing couples are more likely to renege on their credit-card bills, then the fact that you’ve looked at guitar ads or sent an e-mail to a divorce lawyer might cause a data aggregator to classify you as less credit-worthy. When an Atlanta man returned from his honeymoon, he found that his credit limit had been lowered to $3,800 from $10,800. The switch was not based on anything he had done but on aggregate data. A letter from the company told him, “Other customers who have used their card at establishments where you recently shopped have a poor repayment history with American Express.”